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Writing “ur” instead of “your” or failing to use capital letters and punctuation doesn't make you sound casual or devil-may-care, it makes you sound like some undereducated teenager who can barely drag themselves away from their X-Box long enough to scrawl their half-formed thoughts down. This isn't a warts-and-all confessional autobiography, it's a personal ad. If and when you eventually meet people in person, they mustn't feel you've lied to them through photography.

Moreover, there's the human factor; it's much easier to reject someone arbitrarily than it is to make an exception.

Those exceptions take effort, and online dating is like Amazon Prime for sex.

It’s been the preferred service for singles since 1995.

Stand out from the crowd, rather than drowning the reader in cliché. Talk about actual interests: sports, books, art, music, films. Similarly, don't tell us you've got a good sense of humour – generally, people who have to say they do, don't. Keep it light, keep it funny, keep it confident (but not arrogant). On a similar note, make sure it's not a weird photo.

Another thing worth mentioning here is something I learned from selling software: the best leads are the ones you have made the first contact with, not the ones that found you by "shopping around"!

If you can create interest in a woman and have her reply to your message, there are much better chances this will develop to something.by Krynnster Chapter 1 - The Ad Misconception #1: "the most important thing in getting women on the 'net is an amazingly original, incredibly well written personal ad." Why is this a misconception?For starters, we all know that in the real world women will usually not pick up guys, so it is fair to assume that this mentality extends to the virtual world as well.A vampish pout for the camera is not always your friend. Go through them methodically and find the ones you are interested in.Generally, also, “comedy” shots are to be discouraged. You may have to trawl through a lot of wrongs – some of them pretty unappealing, possibly – before you find Mr or Miss Right. In contrast, if you don't immediately get any, don't get disheartened.Of course you're a good friend, of course you like to have fun. Describe your best features (but try not to boast). Obviously this means different things for different things, but a few pointers: if you're a man, flexing your biceps and/or posing topless is not as sexy as you may think it is; if you're a woman, try not to be overly posed.