We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
The United States of America is the undisputed heavyweight of online dating. Match.com: If online dating was boxing, would be in the heavyweight category.
Online dating in Brazil, Colombia, Argentina and other countries just cannot compare in terms of sheer numbers. It is a site that has a large number of members, longevity, site functionality and pricing options.
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The majority of singles also believe a great conversation is the top indicator of a successful date.
However, 61 percent of singles believe the rise in technology usage has impacted our ability to have meaningful, face-to-face conversations, and 65 percent say conversation is a lost art.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
Compared with eight years ago, online daters in 2013 are more likely to actually go out on dates with the people they meet on these sites.