About 6 months ago, I launched a subscription service called Prospurly.
I go to therapy because I have to, because I've been doing it for so long that I can hardly remember what it was like to have that cozy, womb-like little room to heave myself into on a weekly basis.
Therapy has become a customary part of my self-care song-and-dance, despite the sad truth that I haven't seen tons of progress when it comes to my struggles with depression, relationships, et al.
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Despite the small time commitment, Prospurly has already grossed over ,000 and is on track to take that to ,000 at the end of this month. To him, happiness as an ‘acquisition list’ was actually quite simple.
On average, the business is making about ,000/month in recurring revenue with a 20-35% profit margin, depending on purchasing: Customers are happy, churn is easy to manage (8-12%), and we’ve partnered with dozens of awesome small business while also donating to great charities. The first step began about 2 months before I collected my first dollar. No large villa was needed, no expensive foods or drinks were necessary, and no fanciful luxuries.
(In fact, we’ve planted over 2000 trees, helped protect clean water, and worked with a few great local nonprofit organizations.) ^ Instagram posts of our charity efforts. Back in January 2015, I started thinking about how I wanted to learn the Cratejoy platform. It’s nothing like the modern understanding of ‘epicureanism.’ Rather, to truly be happy and experience pleasure, all one naturally needed was flavorsome food, good friends, and an analyzed, thoughtful life.
I’d been involved with subscription commerce since my days as a founder of Conscious Box (started in 2011 in a tiny single room office with beds installed above our desks), which was originally held on a static site, then moved to Magento. Despite being in a marketer’s position, which in some ways ran contrary to Epicurus’ fundamental message, I was inspired by the simplicity: food, friends, and thought.
I’ll be honest with you: this is not a full-time gig. My parents have been small business owners, environmentalists, and avid about conscious living their entires lives, which has served as a great source of direction for me (in both life and business). Then, one day, while reading ‘The Consolations of Philosophy’ by Alain de Botton, I struck up a train of thought inspired by Epicurus.
In fact, I generally spend less than 5-10 hours a week running this business. As de Botton explained, Epicurus was a far more modest man than many presume him to be.
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