Coffee plays such a heavily ingrained role in Ethiopian culture that it appears in many expressions dealing with life, food and interpersonal relationships.
A key element of the ceremony is the whipping of young women who are family members or relatives of the boy undertaking the Rite-of-Passage.
Hamar women are some of the most elaborately dressed of the region - with goatskin skirts decorated with glass beads, whilst their hair is covered with a mixture of grease and red ochre.
Today, over 12 million people in Ethiopia are involved in the cultivation and picking of coffee, and coffee remains a central part of Ethiopian culture.
Perhaps one of the clearest reflections of coffee's role in Ethiopian culture is in its language.
As is the case in every society, Ethiopians come from different ethnic, family background, life style, education and work experience and individuals have their unique characteristics.
However most Ethiopians are very welcoming, friendly, generous and respectful and expect the same in return.
One of the most significant areas of Ethiopian culture is its literature, which is represented predominantly by translations from ancient Greek and Hebrew religious texts into the ancient language Ge’ez, modern Amharic and Tigrigna languages.
Ge’ez is one of the most ancient languages in the world and is still used today by the Ethiopian Orthodox Tewahedo Church.
A tribal ceremony during which young women are whipped in order to show the sacrifices they make for men is revealed in a series of photographs.
Members of the Hamar tribe in Ethiopia believe the elaborate scars demonstrate a woman's capacity for love, and if they fall on hard times later in life it allows them to call on those who whipped them for help.
In certain cases, Ethiopians will go out of their way to please or entertain others, including strangers.