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Machining has become an increasingly high-tech and well-paying career, but getting that message to a younger workforce has been a challenge for the industry.

The Northern Utah Chapter of the National Tooling and Machining Assocation (NUNTMA) retained us to launch a comprehensive marketing campaign that included developing all the creative materials for online and social media, print collateral, and billboard and transit advertising.

From nearly the start of the campaign, Posthaus reached its campaign cost objective, and 80 percent of the traffic delivered was new-to-site visitors.

The task itself was a challenge: in a moment of economic instability, and with so many competitors and a high level of e-commerce penetration in Brazil, achieving a sustainable and stable growth of new visitors demanded the right targeting and personalization strategies.

By leveraging Sociomantic’s personalized marketing technologies powered by its own first-party data, Posthaus was able to achieve remarkable results.

As one of the biggest e-commerce platforms in the Brazilian market, Posthaus became a household name in part through its customer-centric approach to online advertising.

The retailer—which offers more than 15,000 fashion products and accessories for kids, adults and plus sizes—approached Sociomantic with the objective of driving more new users to its website, in addition to gaining loyalty from existing customer through its display advertising.

The result: a measurable and successful ongoing campaign.

Our goal was to garner 300 applications to fill around 30 apprenticeship positions.As we scouted locations and potential interviewees, we knew this visual collateral would become the backbone of selling the campaign.While the photo shoots captured real machinists in their work environments, the video captured the pace of the work and offered great nuggets of wisdom from machinists (“it’s an art form,” “every day is different,” “you’re always learning”).These guidelines are subject to change at any time.Please note, our Ad and Content Operations team manually reviews all sponsored content submitted to Stumble Upon. ; the piece, that analyzed several failed and “retired” bloggers, to understand why they quit, came to the conclusion that many blogs fail due to lack of readership.